Ready to Stress Less When Launching Your Game?
Find out how below
Why Listen to Me?
I’ve been in the marketing space for the last 6 years. Mainly as a copywriter helping tech companies and environmental blogs with their content.
All the while, I was hearing about the turbulence the game industry was (and is) going through.
I eventually asked myself:
What Makes Marketing a Game Different?
So I took the courses and spoke with the devs (you’ll often find me X asking devs about their games).
What I’ve found is THAT it boils down to the runway you give your game.
What Runway?
Let’s say you have a 12-month dev cycle.
Most indies don’t start marketing until they are mere months from release.
But that’s like building the runway while the plane is landing.
Rule of thumb: Your marketing begins when development does.
What If I Have Nothing to Show?
Early on, you’re not marketing the game as a product but the game as a story.
- Why are you creating it?
- What inspiration does it pull from?
- If someone likes X game, will they like this?
Gamers become invested even before they see gameplay